Geeks love LEGOs: it’s a known fact. If you’re reading this blog, there’s a better than 75% chance that you have, at some point, built something out of LEGOs. I’m not naming specific models ( Space , ...

Or perhaps you saw Mashable's own CES coverage of the unveiling, when Lego made its first appearance at the world's biggest technology convention to officially announce Smart Play and Smart Bricks.

But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination It may be time to retire that hyperspace zoom noise you perfected ...

At long last, LEGO's mini-dolls collection of brick sets gets its day in the sun with Frozen. Here we're having a peek at Elsa's Sparking Ice Castle, a set you're only going to find in the ...