Is transparency such a bad thing?

In the history of broadcast network logos, NBC's Peacock is relatively young. CBS introduced its "Eye" icon in 1951, while the ABC meatball has been more or less the same (with some slight font ...

Unlike mascots created entirely by marketing teams, the Wendy’s logo came from a real person—Melinda “Wendy” Thomas, the ...

Mazda's familiar emblem is beginning to look a little different in more places, reflecting a broader change in how automakers are thinking about branding.

The colorful Google logo is one of the most recognizable global brands ever created. Sure, it looked a bit rough in the beginning, but Google’s clever refinements over the last two decades show an ...

To celebrate its 20th anniversary, global digital audio streaming service changed it’s logo. However, the Internet wasn’t ...

A lot has been made of Xbox changing its logo and related branding to match the original console's style and spirit - and now Team Green has decided to bring Xbox Game Pass into the fold as well. Yep, ...

In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. As founder and chief marketing officer of a content, SEO and inbound agency, I ...

You've probably never noticed it, but the Starbucks logo has a tiny, hidden detail. Here's how to spot it. Some like their coffee bold and black, while others take it sweet and sugary. No matter your ...

The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy ...

Spotify has addressed user complaints surrounding its logo change and the classic logo will be back soon, the company announced.