Forbes

Threads Finally Passes X—Zuckerberg’s 2-Year-Old Platform Passes Musk’s In Daily Users

Threads, Meta’s text-based social media platform that sought to capitalize on user frustration with the Elon Musk-owned X, overtook its competitor in daily active users on mobile devices worldwide for ...

Meta AI is coming to Threads, and some users aren’t thrilled

Threads is testing a feature that lets users summon Meta AI into posts and replies for real-time context, though many users ...

Hey @meta.ai is that true? Threads is testing a Grok-like AI feature

Meta has spent the last couple years giving its self-titled AI chatbot prominent placement in its apps and now it's Threads' turn. The company is starting to test a new feature that gives the Meta AI ...
Opinion

You can’t block Meta’s AI bot on Threads. I don’t know what we did to deserve this.

Threads users are furious after discovering Meta's new AI chatbot cannot be blocked like any other account on the platform.The Latest Tech News, Delivered to Your Inbox ...
Engadget

Threads users still barely click links

Two years in, Threads is starting to look more and more like the most viable challenger to X. It passed 350 million monthly users earlier this year and Mark Zuckerberg has predicted it could be Meta's ...
TechCrunch

Threads takes on X with new communities feature

Instagram Threads, Meta’s X rival that now has over 400 million monthly active users, is officially launching a new feature that could redefine how its app is used: Communities. On Thursday, Meta said ...
Mashable

Who is actually using Threads?

This month, Threads announced that it reached 400 million monthly active users — nearly as many as X (née Twitter). That’s almost half a billion people. Meanwhile, Big Bang Theory delivered ...
CNBC

Meta launches AI algorithm personalization feature for Threads

Meta on Wednesday debuted an AI feature called "Dear Algo" that lets Threads users personalize their content-recommendation algorithms. Threads users will be able to tell the Dear Algo tool what kinds ...
Hosted on MSN

Threads gets its own DM inbox – running away from Instagram

Threads was a kind of extension of Instagram when it launched in 2023. However, over time, the reliance of Meta’s X rival platform on Instagram has waned. Now, Threads is getting its own DM inbox, ...
TechCrunch

Threads gets its own DMs as app distances itself from Instagram

Instagram Threads is rolling out users’ most-requested feature to date: the ability to message people directly, without having to switch to another app, like Instagram. The company said direct ...
MediaPost

Meta Ad Updates: For Reels, Threads, Targeting

At Meta's Brand Building Summit, the tech giant shared AI ad updates on Reels and Threads that are designed to help brands reach their target audiences during culturally relevant moments throughout ...
Mashable

Threads’ disappearing ghost posts might not be gone for good

UPDATE: Oct. 30, 2025, 5:32 p.m. Meta confirmed to Mashable that Threads ghost posts appeared in web searches after the 24-hour expiration period and that the issue had been fixed as of Oct. 30. "We ...