An augmented reality display case at a Citizen Watch shop in a major department store in New York City blurs the lines between physical product and digital content for an immersive demonstration.

Transparent OLED display technology overlays high-impact digital visuals onto a Citizen Watch display case to engage the viewer as it showcases the physical products. When you purchase through links ...

You know how serious watch collectors love to get in the weeds and argue about the most minute of details, like a tiny shift in Rolex case sizing or the merits of “fauxtina”? Turns out, they love ...