And just like that, a catchy slogan turns into an earworm. The “Think different” ad campaign served as a homecoming for Apple in a few ways. It was the first Apple ad produced by TBWA Chiat/Day in ...

When you start browsing to find the best smart bulbs for your house, you’ll see that most of them are LED bulbs. To a newcomer, terms like “LED” can get a little confusing. Sure, LED bulbs are ...

This post was written by Rob Siltanen, chairman and chief creative officer at Siltanen & Partners. Apple’s remarkable rise, coupled with Steve Jobs’ recent death, has prompted quite a few people to ...

September 28, 1997: Apple debuts its iconic “Think Different” ad campaign. The television commercial aligns the troubled computer company with some of history’s most celebrated freethinking rebels.